Focused on fertility
Alfasigma Healthscience decision to broaden their distribution beyond their domestic Italian market, led to the creation of a new portfolio of Nutraceutical products under the Health Science brand and a trade launch in 3 European markets.
AlfaSigma has deep experience in food supplements with a broad portfolio of products, many of which are proven to address consumer health and wellbeing issues. 1HQ Creative Leap has been briefed to design the new visual identity, POS, website and other digital assets. With the knowledge of the brand strategy and positioning, our challenge was to create new assets and connect different touchpoints through a consistent customer journey. Additionally, we were asked to promote Proxeed Men with a new and improved formula and the clinically proven Tricar Carnitine system.
What we did
Planning work focused on developing a brand platform and claims hierarchy for the portfolio of products working with regulatory authorities in 4 markets. The recommendation to leverage the medical credentials of the parent company led to the development of a new brand identity for Alfasigma Health Sciences based around proven product performance and an R&D framework. We brought the brand idea of ‘focus on fertility’ to life designing the new visual identity, POS and website to create a bold and interruptive brand look and feel that caught the imagination of both trade and consumer audiences.
Our control over different touchpoints helped us to deliver a consistent customer journey, from digital to POS. Starting with clickable wireframes, we drafted out the best architecture with focus on finding the best user experience, improving navigation, usability and easy access for updates. The success of the site also lays in the robust backend that allows the client full control of content in 5 different languages. The new website now contains a session with fertility facts, tips and how to adapt lifestyle, highlighting the educational aspect of the brand.
The rebranding has been well received and has had a significant role in reaching the international audience.
The website now contains a range of 4 products connected to distributors in 65 different countries and available in five different languages, converting into more organic access, driving more traffic to their distributors and reaching more customers.
Access the website: http://www.proxeed.eu