News
Hello and welcome to our news. Thanks for your time coming here and we hope you enjoy. Feel free to contact us at info@creativeleap.com
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1HQ and Creative Leap merge to offer enjoyable wellness expertise
1HQ Creative Leap. Helping you win a bigger slice of the enjoyable wellness pie.
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Why brands need to offer accessible self-care
With The Wellness Economy and The Anxiety Economy rapidly expanding it's important that self-care doesn't become the preserve of the affluent. Here's a piece about affordable self-care and the opportunity it offers brands.
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Is Sildenafil’s creative strategy failing to rise to the challenge?
Since Sildenafil, marketed as Viagra by Pfizer, became more widely available in 2014, we have seen an explosion of voguish wellness brands marketing the drug under a general men’s health umbrella.
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Improving the performance of Health & Wellness brands in Central and Eastern Europe
From outperforming sales targets by 41% in just six months to increasing year one sales projections by 500%, here are just a few examples of our work across the CEE health and wellness market
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Enjoyable wellness and the joy of imperfection
Calling all brands: don’t forget that human experience is at the heart of Wellness. Account Manager Sammi Ferhaoui looks at how brands can make a Meaningful Difference in the Wellness space by connecting to consumers with an understanding of necessity and pleasure.
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The biggest challenges of Natura & Co and Avon
https://daxueconsulting.com/cosmetics-and-personal-care-market-in-china/The acquisition of Avon by Natura & Co was one of the most significant developments in the history of the beauty industry of recent years. In this piece, we will go beyond the numbers and consider the opportunities and challenges to be overcome.
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Five minutes with... Sammi Ferhaoui
Meet Sammi - Creative Leap Account Manager with an admiration for the Guinness brand and a love of the golden arches.
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Five minutes with... David Gray
To kick off the Creative Leap 'Five minutes with...' series, we catch up with CEO and Founder David Gray on his role, 'enjoyable wellness', and THAT irresistible five-spice recipe.
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A Thirsty Thursday with creativity, talented professionals and gin: Multiplicity London
The event recognised the quality of great design, celebrated the current creative effervescence and showed how collaboration, debate and constant update is essential.
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Brand Scale: Small and authentic is this year’s black!
Small brands are the new black. At the start of 2017, Euromonitor reported that 25% of CPG growth came from brands with 2% market share.
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If you're planning a switch in OTC, then read this FIRST!
As various European markets start to consider stepping up their switch agenda, we wanted to share some of our many years of switch experience, to help brands maximise chances of success. To hear the full story just connect with Creative Leap @David Gray.
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A manifesto: unlocking Meaningful Difference is the key to growing brands in health and wellbeing.
Growing health and wellbeing brands is tougher than ever – competitive intensity; fragmented media; digital disruption; retailer power; regulatory constraints; disengaged consumers; category commoditisation; innovation challenges; investment pressure, where do we start?
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P&G/Merck acquisition is worthy of comment
The acquisition of Merck KGaA by P&G is interesting on lots of levels and it reflects some of the seismic challenges/opportunities the consumer healthcare industry faces at this point of change.
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Coverage to Kill for
‘A cheap new super strength tablet could give relief to millions of arthritis sufferers’ said the Daily Mail front-page article last week.
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‘Look at my face. Do I look like I’m bovvered!?!?’
There is a large Nellie in the OTC room. A challenging elephant that lurks in the corner of most healthcare categories. And, from our not very lofty position, we worry that marketers are too rarely honest with themselves about the barriers to real vs theoretical growth/penetration it creates.
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Will Healthcare get bitten by the Blockchain revolution? A thought piece from a non-tech start point.
Is it just hype or the beginning of the end for traditional approaches to retail, banking, healthcare, supply chain etc.?
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Some more (less shocking) revelations!
A further insight from David Gray & Tim Brooks into rational & emotional marketing following our previous article on the matter
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SHOCK REVELATION
When it comes to OTCs we might be in danger of forgetting that a boring old rational RTB might be the best way to explain why we’re relevant to meet someone’s needs?
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Why do most brand relaunches fail
Success starts with the robustness and relevance of your data
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Nurofen – Shame on you ASA
Paternalism and the myth of homo-pharmaceuticus: why the ASA ruling on Nurofen is not very people-centred.
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Reflections on developing global brand strategy
We live in a world of hyper-complexity and constant change. A world that is changing faster and more fundamentally than we – as businesses and individuals - can compute.
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Five ways to drive engagement and innovation in healthcare marketing
At Creative Leap, every business we’ve ever worked with claims to want to put the consumer at the heart of their engagement and innovation strategy.
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Defining brand architecture for business advantage
At Creative Leap we are often asked to help clients define or refine their overall brand, product or services architecture, so we thought it might be useful to share some of the key principles that we recommend to underpin a robust model.
