1HQ and Creative Leap merge to offer enjoyable wellness expertise


1HQ Creative Leap. Helping you win a bigger slice of the enjoyable wellness pie.
 

Changes in consumer attitudes towards health and wellbeing have already created a significant shift in purchasing behaviour in many traditional FMCG & Consumer Healthcare categories.

For many legacy brands, navigating the increasingly blurring boundaries between foods & medicines is proving an almost existential challenge.

Furthermore, traditional FMCG and healthcare agency models are ill-equipped to support client’s positioning, innovation and design challenges in this new ‘Enjoyable Wellness’ space.

Creative Leap and 1HQ are respectively, leaders in healthcare and food & beverage branding and have joined forces to address these very issues.

Our combined experience and expertise make us unique in being able to understand and decode the often-conflicting thought processes, category codes and semiotics surrounding enjoyable wellness that influence shopper behaviour and purchase decisions.

We have designed and proven a robust methodology that translates these insights into compelling visual and verbal brand propositions that respect and amplify key aspects of brand equity to drive relevance, distinctiveness, engagement and sales.

We’d love to come and talk to you about how we can help you win a bigger slice of the enjoyable wellness pie.

For more information please contact David Gray at 1hqcreativeleap or Mark Artus at 1HQ.

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